In an article from Bain & Company Analysis entitled, “Do you see what we see? The future of independent optometry,” they state that there are three different types of consumers. The Independent Loyalist - those who receive their eye exams and purchase their glasses/contacts from an independent eye care professional, the Hybrid Spenders - who receive their eye exam from an independent eye care professional but make their purchase of glasses/contacts from a retail chain, and the Chain Loyalist - who receive their exam and purchase their glasses/contacts from retail chains.
We are in a generation of "I want it now" and you better believe consumers can get it now. Provide them the speed along with the reliability that they have learned to count on from you. Studies show independent optical has a higher satisfaction and trust rating than any retail chain or online outlet. It costs your practice five times more to gain a new patient than it does to retain a current patient. Capitalize on those benefits immediately. Offer your patients faster service, lower prices, and high quality products at a fraction of the cost. Customer loyalty is the number one contributor to growth.
How can the independent optical stay on the same playing field? The answer is very simple, in-house labs. We know many of you cringed at that answer, but the in-house lab of today is much easier than you could ever imagine. Finding an in-house lab solution that is fast, easy, and affordable is now at your fingertips with FastGrind.
FastGrind is the world's smallest and fastest lens surfacing system. It generates, fines, and polishes lenses to prescription with ease. It fits in under 5 sq. ft., comes with a lifetime parts warranty, can make digital quality progressives in under 15 minutes for under $15, and uses only tap water. You can provide your patients with faster service, offer a wider range of products in office, and have price competition with the retail chains. The independent eye care professional can have the upper hand. The best feature of FastGrind is that no prior experience is necessary, and you can use your existing staff. Training can be done through a short step by step video and a few phone calls to answer any questions you might have. In a few short hours you are up and running; it does not get much simpler than that.
In addition, FastGrind has recently gained approval to qualify as an Eyemed lab. That means you can process your EyeMed jobs in-house on your FastGrind system with the potential for improved customer service. We are always looking for ways to help you save. Contact us today to find out more and see how FastGrind can help you take your practice to the next level by gaining and retaining more patients year after year. Call us at 1-800-543-7376 or e-mail us at firstname.lastname@example.org.